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Privacy Policy

  1. Privacy Statement


    Bricks & Minifigs and its affiliated companies (“Mega Toys”) respect the privacy of every individual who visits our sites or responds to our interactive advertisements and other communications. This Privacy Statement outlines the information Mega Toys will collect and how we will use that information. This Statement will also instruct you on what to do if you do not want your personal information collected or shared when you visit Mega Toys sites or respond to our advertisements and other communications.

    We may modify this Privacy Statement and you should therefore periodically visit this page to be sure that you have read and agree with our most current privacy statement.

    Personally Identifiable Information

    Mega Toys will not collect any personally identifiable information about you (that is, your name, address, telephone number, or email address) unless you provide it to us voluntarily.

    When you provide personally identifiable information to us, we may ask if you want to receive future communication from us, such as newsletters, emails or other information. You can choose not to receive this communication if you wish.

    If you do not want your personally identifiable information collected, please do not submit it to us. If you have already submitted this information and would like us to remove it from our records, please visit the "contact us" page on the brand website.

    Personal information collected on the site may be stored or processed in your country of residence or any other country in which Mega Toys or its subcontractors or agents maintain facilities and by using the site, you consent to any transfer of information outside your country of residence.  Mega Toys will ensure that if the information is transferred outside your country of residence it will be treated in accordance with applicable data protection laws.

    In addition to providing you with the service or information you request, your personally identifiable information may also be used to help us track the way you use our site and our products. We may also combine the information you provide with information that we collect separately, including information you have provided to other organizations (with consent that it can be shared) as well as public information.  All of this information will help us, for example, better design our products, websites, and advertisements. In order to do this, we may also share your information with companies who carry out work for us. These companies have agreed to only use your information in the way we tell them and to have procedures in place to protect the information.

    If we share your information with a company, other than as set out above, we will contact you first and give you the opportunity to remove your information from our database unless you have already given your consent to this.

    We will retain your information for a reasonable period or as long as the law requires.

    Mega Toys has no intention of collecting any personally identifiable information (that is, name, address, telephone number, or email address) from individuals under the age of thirteen years. Where appropriate, Mega Toys will specifically instruct children not to submit such information. If a child has provided us with personally identifiable information, a parent or guardian of that child should visit the "contact us" page on the brand web site if they would like this information deleted from our records.

    Non-Personally Identifiable Information Collected Automatically

    In some cases, we may collect information about you that is not personally identifiable. Examples of this type of information include the type of Internet Browser you are using, the type of computer operating system you are using, and the domain name of the site from which you linked to our site or advertisement. We use this information for the purposes of better understanding our customers’ interests and to help improve our business and sites.

    Information We May Place Automatically On Your Computer's Hard Drive 
    When you view one of our sites or advertisements, we may store some information on your computer. For example, this information may be in the form of a "Cookie" or similar file that will allow us to tailor a site or advertisement to better match your interests and preferences. With most Internet Browsers, you can erase Cookies from your computer's hard drive, block all Cookies, or receive a warning before a Cookie is stored. Please refer to your Browser instructions or help screen to learn more about these functions. Please note that removing or blocking Cookies may interfere with your full use of our site.

    Whom to Contact

    If you have submitted personally identifiable information through a Mega Toys site or interactive advertisement or other communication, and would like that information deleted from our records, please visit the "contact us" page on the brand website.

    © 2021 Mega Toys Hong Kong Limited. All rights reserved.


    Cookie Policy


    What are cookies and how do we use them?

    How long do cookies last?

    What types of cookies are used on this site?

    What about third-party cookies?

    How to control and delete cookies

    Changes to our use of cookies

    Contact information


    What are cookies and how do we use them?

    Like most websites you visit, our website (“site”) uses cookies and other similar technologies to distinguish you from other users of our site and to store and manage user preferences, deliver targeted advertising, enable content, and gather analytic and user data, for example. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site.


    Cookies are text files containing small amounts of information that are downloaded to your device when you visit a website or embedded in a web page. Cookies may then be sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognize a user’s device and to remember your actions and preferences (such as login details, language, font size, and other display preferences) over a period of time.

    Where possible, security measures are set in place to prevent unauthorized access to our cookies and similar technologies. A unique identifier ensures that only we and/or our authorized service providers have access to cookie data.

    We rely on your consent to use certain types of cookies (except “strictly necessary cookies”, as described below).  You can refuse cookies at any time by changing your settings while entering a website, referring to the Consent Portal, or changing the cookie settings in your browser. 

    You can find more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, at www.aboutcookies.org and www.youronlinechoices.eu.


    Web beacons

    Web beacons (also known as internet tags, pixel tags and clear GIFs) are typically transparent graphic images placed on a site or email. Web beacons are used in combination with cookies to measure the actions of visitors on websites. We may use beacons to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, and the type of browser used to view the page.


    IP addresses and URLs

    An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the internet. When you visit our sites, we may view that IP address of the device that you use to connect to the internet using a web beacon. We use this information to determine the general physical location of the device and understand from what geographic regions our site visitors come. We may use this information to change the way we present our sites to you to enhance your visit.

    A URL (uniform resource locator) is a unique identifier or address for each resource on the internet, in effect, it is the address for the web page that you are visiting. We will use this information to see which sites and pages are visited and the way that you navigate through our site.


    How long do cookies last? 

    We use cookies and similar technologies that only remain on your device for as long as you keep your browser active (session) and cookies and similar technologies that remain on your device for a longer period (persistent). You are free to block, delete, or disable these technologies if your device allows this. You can manage your cookies and your cookie preferences in your browser or device settings.


    What types of cookies are used on this site?

    We use different types of cookies on our sites. Although they mainly work in the same way there are some differences:


    Type of cookie

    Brief Description

    How long will the cookie remain on your computer?


    Strictly necessary cookies

    These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.


    Session and Persistent

    Analytical/performance cookies

    They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These cookies may be provided by our third-party analytic provider but are only used for purposes related to our sites.


    Session and Persistent

    Functionality cookies

    These are used to recognize you and the choices you make when you return to our website. This enables us to enhance and personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region). In addition, cookies may allow some website-embedded functionalities (for example, displaying YouTube videos) to work properly.


    Session and Persistent

    Social Media/Sharing cookies

    Our website may include some social media features, such as the Facebook “Like” button, the Twitter “Tweet” button, the LinkedIn “Share” button, and so on. These features may collect your IP address, and which page you are visiting on our website, and may set a cookie or employ similar technologies to enable the feature to function properly. Social media features are either hosted by a third party or directly on our website. We have no control over how the social networks may collect and use your personal information and their use is subject to the social network’s own privacy policy.


    Session and Persistent

    Targeting/Re-targeting cookies

    These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our websites and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.


    Session and Persistent

    You can find more information about the individual cookies we use and the purposes for which we use them in the Consent Portal. What about third-party cookies?

    Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

    How to control and delete cookies

    When you first use our website, you will see a “pop up” cookie notice. 

    By using this website after accepting the cookies notice, or by browsing our website after you have been presented with this notice, you agree to us placing cookies on your device in accordance with the terms of this Cookies Policy.

    The majority of web browsers accept cookies, but you can usually change the web browser’s settings to refuse new cookies, disable existing ones or simply let you know when new ones are sent to your device. If you do not consent to our use of any of the cookies listed above, please disable them following the below instructions so that cookies from this website cannot be placed on your device.

    In order to do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” facility). Alternatively, you can visit http://www.attacat.co.uk/resources/cookies/how-to-ban for more information on how to manage cookies. However, please be aware that, if you refuse or disable cookies, some of the website’s functionality may be lost.

    In addition, disabling a cookie or category of cookies does not delete the cookie from your device; you will need to do this yourself from within your browser.

    Changes to our use of cookies

    Any changes to our use of cookies for this website will be posted here or on the Consent Portal and, if necessary, signposted from our web pages highlighting any changes.

    Contact Information

    If you have any queries in relation to this notice or our use of cookies, please contact us at: hkmegatoys@gmail.com

    You can find out more information about how we process personal data in our Privacy Notice [INCLUDE LINK TO PRIVACY NOTICE].